There’s no denying it. Britain loves Italian food. Recent industry data shows that Italian cuisine remains the UK’s most popular international food, with more than 80% of consumers enjoying Italian dishes on a regular basis. And at the heart of that passion is pizza. Whether it’s a family night in, a quick dinner after work, or a weekend indulgence, pizza continues to be one of the UK’s favourite comfort foods.
Not all pizzas are created equal, though. That’s where Crosta Mollica truly stands out.
The Crosta Mollica Story
Founded on a deep appreciation for authentic Italian flavours, Crosta Mollica, which means “crust and crumb,” celebrates the best of Italian craftsmanship and baking traditions. Every product in their range reflects time-honoured recipes and expert techniques passed down through generations.
Their sourdough pizzas are a perfect example of this dedication. Each base is made with slow-fermented dough to create the perfect rise and flavour. Toppings feature premium ingredients such as Italian mozzarella, spicy Calabrese salami, and rich tomato sauce. The result is a pizza that tastes freshly made in an Italian pizzeria, yet cooks straight from the freezer in just a few minutes.
This commitment to authenticity and convenience has earned Crosta Mollica a loyal following, along with numerous awards, including Great Taste accolades for several of their products.
Why Customers Love It
Today’s shoppers want restaurant-quality food they can enjoy at home, and Crosta Mollica delivers exactly that. The brand’s pizzas offer:
- Premium ingredients sourced from Italy
- Handcrafted quality that feels indulgent rather than mass-produced
- Convenience, with easy freezer-to-oven preparation
- Variety, with options to suit both vegetarians and meat lovers
From the timeless Margherita to bolder flavours like Stromboli and Fiorentina, there’s something to please every pizza fan and every type of store customer.
Why Retailers Should Stock Crosta Mollica
For retailers and shop owners, Crosta Mollica represents a great opportunity to tap into the growing demand for premium frozen foods. The frozen category continues to expand as more consumers look for high-quality, convenient options that still deliver on flavour.
Stocking Crosta Mollica allows you to:
- Expand your premium offering with a respected, award-winning Italian brand
- Appeal to shoppers who value authenticity and quality ingredients
- Encourage repeat purchases from customers who fall in love with the taste
The brand’s stylish packaging and strong reputation also make it a standout addition to any retail display.
Available from Eden Farm Hulleys
Eden Farm Hulleys is proud to distribute the Crosta Mollica range, bringing genuine Italian pizza to retailers across the UK. Whether you run a convenience store, farm shop, or supermarket chain, these pizzas are sure to become a popular choice among your customers.
Add a touch of Italian excellence to your freezer section and let your shoppers experience the taste of true Italian quality. Visit our website to explore the Crosta Mollica range and stock up today.